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Best Beauty Buys Under $10

Best Beauty Buys Under $10


Finding truly great makeup at the drugstore can feel like a huge win. After all, those aisles are so overwhelming, and unless you’re making a beeline for a product you already use, it can be tough to discover something that’s new and worthwhile. So, we stood in those daunting aisles for you and picked out makeup that made us curious. (All products cost less than $10 and can be found at drugstores, supermarkets and mass retailers like Target.) Then, we handed it out to women across Indy and asked for their honest opinions. Turn the page to see their favorites, and what they thought of each.


1. Maybelline Volum’ Express The Falsies Mascara in Very Black (about $6)

“I liked that this mascara gave me nice, full lashes. They were dark and looked lush, but not unnatural. The brush was easy to use — no clumping. The wand was flexible, which was especially helpful when accessing the small lashes near the corners of my eyes. My only complaint was it left black smudges under my eyes when removed with water, so I had to use a makeup remover.”

Lisa Powers, 38, Fishers
>> Kit says: On summer days when you don’t want to fuss with a lot of makeup, skip eye shadow and liner, but sweep on a high-impact mascara like this to make eyes pop. 


2. Revlon Colorburst
Lip Gloss in Pink Peony (about $6)

“This is very nice lip gloss for over lip pencil, or on nude lips. This pink has flecks of gold and goes over lips very smoothly. I had to reapply every four hours to remain fresh-looking, but I do like it, and will buy it again.”

Barbara Clouse, 47, Indianapolis
>> Kit says: A nude-pink gloss like this is such a smart buy — it always looks polished, whether you’re going to a barbecue or a wedding.


3. Physicians Formula Powder Palette Multi-Colored Blush (about $10)

“Love! Perfect amount of color! The blush works for any time of day and year; it gives you rosier cheeks during the winter months when your skin is pale and a touch of color during the summer months when your skin is sun-kissed. A great investment for year-round use.”

Suzannah Hobley, 37, Indianapolis
>> Kit says: A montage of complementary hues takes the stress out of buying blush; blend the pigments and color in one sweep for a look that flatters many skin tones.


4. Almay Intense i-color shimmer-i kit (about $7)

“It was easy to apply — it’s obvious where each color belongs because of the package labeling showing where each color should go.”

Becky Rinker, 38, Indianapolis
>> Kit says: We love eye palettes like this for summer vacation because they streamline your makeup bag, yet still give you options for day and night.


5. Revlon Colorburst
Lip Butter in Berry Smoothie (about $8)

“This lipstick went on smoothly, giving my lips a shiny, moist appearance. I liked not having to carry two tubes of lipstick (one color, one gloss) to get this look. The color seemed to stay on for about four to five hours, so I only had to
re-apply after lunch!”

Emily Purdy, 45, Westfield
>> Kit says: Clocking in somewhere between lip gloss and lipstick, lip butters feel so right for summer — especially in a fun punchy color.


6. L’Oreal Paris Colour
Riche Balm in Rose Elixir (about $7)

“I loved this product. It’s perfect for throwing in your purse and putting on when you have dry lips and need just a hint of color. And it’s just right for summer — it was great when I came back from spring break. It was just what I was looking for in lip color.”

Kelly McVey, 48, Noblesville
>> Kit says: Lighten up your lipstick for summer with a tube that’s sheer, shiny and rosy. 


7. L’Oreal True Match blush in Neutral (about $8)

“I have purchased this blush several times — I like the quality and the color is very natural. There’s a mirror and blush brush on the other side. It’s a nice, compact size with everything you need, so it’s perfect when you are traveling.  If I am going directly from work to an event, I can freshen my face in a few quick seconds.”

Carol Anne Kemper, 50, Carmel
>> Kit says: A natural flush of cheek color achieves the right balance when you’re wearing a bright, summery lip gloss or lipstick.


8. Covergirl Perfect Point Plus Self-Sharpening
Eye Pencil in Espresso (about $5)

“This pencil was easy to use, and I liked the spongy tip on the end for blending. I would usually wear a darker black color, but I did find that the Espresso was a good look on me. It’s creamy, and stays where you put it.”

Barbara Clouse, 47, Indianapolis
>> Kit says: The twist-up, self-sharpening feature is a time-saver that we can all appreciate in a rush. Plus, the crayon-like texture means it quickly glides on smooth.


9. elf Essential Flawless Eyeshadow Palette in Smoky (about $3)

“This eye shadow went on easily with almost a creamy feel, even though it was a powder. It lasted the entire day. I feel like it’s a good item to have for going out on the town. All the colors had a shimmer that really highlighted my eyes!”

Emily Purdy, 45, Westfield
>> Kit says: A smoky eye is a bold and pretty look, but if it’s just a once-in-a-while thing for you, a well-priced palette is the way to go.


10. Neutrogena MoistureSmooth Color Stick in Fresh Papaya (about $9)

“I liked how the product moisturized my lips, offering a fresh, clean look.”

Kulyn VanMeter, 49, Noblesville
>> Kit says: With sheer color and a moisturizing formula that softens lips, this is a balm to keep in your purse all summer long.


11. Neutrogena Healthy Skin Blends Blush in Sunkissed (about $10)

“I have tried so many bronzers that don’t seem to have much color at all — this one gave me just the right amount. This is something I always want to have with me because just a bit in the middle of the day makes me feel a little more put-together.”

Kelly McVey, 48, Noblesville
>> Kit says: This palette of sheer, natural hues warms your entire face, a must for days when you don’t want to look too done up or too laid back.


Carol Anne Kemper, product manager
Fan of: L’Oreal, Neutrogena, Chanel

Kelly McVey, publisher of Kit
Fan of: Maybelline and Covergirl

Emily Purdy, site specialist
Fan of: Maybelline, Covergirl, Clinique

Barbara Clouse, at-home mom
Fan of: L’Oreal, Covergirl, Revlon, Maybelline, Bobbi Brown

Lisa Powers, VP of creative development
Fan of: Covergirl, Maybelline, Revlon, Clinique, Estee Lauder

Becky Rinker, Probation officer
Fan of: Covergirl
Kulyn VanMeter, project coordinator
Fan of: Maybelline, Lancôme

Suzannah Hobley, salon owner
Fan of: Maybelline, MAC Cosmetics

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